I really like that approach. That makes it more interesting for somebody who is interested in those viewpoints but isn't interested in becoming a power searcher.

It will be one device, where we search, do instant messaging and watch TV.

It's like buying or leasing a car. It's up to you to decide which option works best.

Bigger players have multi-million ad budgets. The fact that they have to bid a couple of dollars on key words isn't so attractive to them. However, they can't ignore the size and reach of the audience,

We are starting to see some genuine differentiation between the major players.